There are as many systems of tackling business development as there are colors of the rainbow, and Wayfinding Theory is ours.
Organizational Wayfinding is built around an analogy – that businesses are not built to stand still. Your business should always be going somewhere – moving into its next phase of development. Often, our clients come to us because their business is moving, but they can’t predict where it is going, or control where it is moving. That’s where Wayfinding comes in.
Often, we look for the map to get us out of the situation we’re in without taking the time to understand where we are.
Wayfinding, then, focuses on the idea that we should start by gaining a solid understanding of where we are, right now. This means understanding our people, our processes, and all of the various numbers that tell us what is happening within the business.
Next, we need to actually define where we want to go. “Up” isn’t a clear enough answer, nor is “Growth.” Every business is moving toward a different goal, and while we all want money and success, that can mean really different things to different people. Wayfinding focuses on putting time and energy into really defining where we want to see our organization go, and then on communicating that direction to everyone on the team. After all, we can’t pull together to get somewhere if we don’t all have the same understanding of where we are going.
The simple truth of Wayfinding is that once we put in all the time and effort to really understand our current position and our goal destination, it’s so much easier to start routing the path to get there. However, if we haven’t been looking at these factors in the past, we’re likely to need some course correction to get on track, and that means change.
Change is hard. That’s why Wayfinding offers a systematic approach to working through your list of action items, one Sprint at a time, and of course, Arcade will have your back, providing support and guidance through the entire process.
Want to know more about Organizational Wayfinding? Buy the Book!
If you’re interested in a more detailed walkthrough of what actually happens when you undertake the Wayfinding Process, you can start with Step One – The Intake Process.
If you’re ready to get started, call us today for a free consultation!